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The Wonderful World of Widgets!

Of the many optional features we offer, which can be added on to a charity’s text-to-donate campaign, one we feel deserves some time in the spotlight is a web-based application that we refer to as a ‘Widget’. A Widget can take on variety of different forms depending on the desired functionality. Most often, it is used to collect additional information from donors, along with explicit consent for post-donation contact, however is not limited to this use.

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Remembering the Fort McMurray Fires of 2016: How a country and the Red Cross responded

As Canadians, one of the things we as a collective have always prided ourselves in is our country’s global humanitarian efforts and our reputation for aiding those in need. Recent history has been marked with countless instances of Canadians putting their time, money, and even lives on the line all in the name of helping others; world wars, the invasion of Holland, the Iranian hostage crisis, peace-keeping efforts, and more recently our endeavors to help countries brutally affected by COVID-19, to name a few. However, what happens when the crisis is in our own country and it’s our fellow Canadians that need help? Five years ago, we received the answer to this question, when tragedy struck a small Canadian town and the whole country responded.

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Keywords & Emojis: Important tips for selecting the right keyword to engage your audience

One of the most common questions we receive from charities that are experimenting with text-to-donate for the first time is how to successfully engage their audience and market their campaign. While we wish we could have a team of Don Drapers and ad men capable of marketing every single charity’s campaign and driving them to success, this is sadly not the case for our small team. In fact, the majority of our insight actually comes from simple observation. With over 11 years serving the charitable community, we have paid close attention to charities and the ways they have found success. Many charities have utilized the power of social media and their loyal following to engage with supporters while others have leveraged radio spots or live events to tap into an entirely new audience. Of course, what works for some is not guaranteed to work for others, which can make it challenging to steer charities in the right direction. While there is no perfect formula we can offer charities, what we have seen time and time again is that the key to engaging your audience begins with your keyword.

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From @MGFCanada

With schools reopening again we just want to say it’s ok to feel anxious. @KidsHelpPhone, they are there for you 24/7! 📞1-800-668-6868, Youth Text CONNECT- 686868, Adults Text WELLNESS- 741741 & they can be reached on FBmessenger. Have a safe weekend everyone & always be kind💗! pic.twitter.com/jpqiK7a6xG Retweeted by Mobile Giving Foundation Canada

#DidYouknow today is #KidInventorsDay? That’s right, today is all about celebrating the achievements of the youngest inventors as well as encouraging more children to be creative. To learn more about some amazing kids’ inventions, visit: bit.ly/3nmaQSz

The third Sunday of January is #WorldReligionDay! World Religion Day is a fantastic time to educate yourself on the wide array of unique faiths of the world with an open mind and have positive open discussions with others.

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