All Resources
Mobile Giving Basics
An overview of our text-to-donate tool, outlining its benefits, pricing, and features to help them assess if it aligns with their fundraising strategy.
“Ask-Me-Anything” Live Virtual Event
[45-min video] Watch the recording of our first-ever MGFC AMA Webinar to learn how text-to-donate can boost your fundraising efforts. Get expert insights, see live demos, and discover best practices for engaging donors effectively.
Getting Started Checklist
This checklist helps you set up a text-to-donate campaign successfully and covers: selecting keywords, follow-up strategies, and promotional tips, ensuring a smooth launch and effective donor engagement.
Goal Planner Template
A well-planned campaign leads to greater impact. Our Goal Setting Template is designed to help you outline the most critical aspects of your campaign.
Partner Brainstorm Template
Identify and organize strategic collaborators across key categories and gain clarity on where to strengthen relationships and rally support for your text-to-donate campaigns.
Pre-Launch Checklist
This checklist will guide your through the final steps of preparing a successful campaign including: remittance and tax receipt processes, key setup tasks, promotional tips, and strategies for maximizing donor engagement.
Marketing Tips Checklist
Boost your text-to-donate campaign with our Marketing Tips Checklist! Get quick tips on crafting memorable keywords, using impactful visuals, and creating urgency to drive donations.
Seasonal Spike Calendar
Identify key moments throughout the year, align your campaigns, and prepare ahead for events like Pride Month. Get tips for engaging sponsors, building strategies, and activating donors effectively.
Fundraising Formula Event Recording
[45-min video] Discover how to master text-to-donate fundraising from top industry experts and children’s charity managers. Get valuable insights, proven strategies, and practical tips to elevate your impact.
Keys to a Successful Campaign
[2-min video] Andrew and Caitlin discuss three essential strategies to maximize the success of text-to-donate campaigns.
Fundraising Success in 2025
[40-min video] With expert insights, practical takeaways, and real-world success stories, this session provides a clear roadmap for nonprofits looking to enhance their donor engagement and maximize fundraising impact.
“Ask-Me-Anything” Live Virtual Event
[45-min video] Watch the recording of our first-ever MGFC AMA Webinar to learn how text-to-donate can boost your fundraising efforts. Get expert insights, see live demos, and discover best practices for engaging donors effectively.
Text-to-Donate Demonstration
[2-min video] This demo video showcases how simple and secure the text-to-donate tool is. Andrew guides viewers through the donation process, encouraging them to try it out for free.
Top 7 Questions About Text-to-Donate
[4-min video] Caitlin (Director of Messaging Products) and Celine (Campaign Manager) answer the seven most frequently asked questions about text-to-donate campaigns. Through a conversational Q&A format, they highlight MGFC’s expertise and commitment to campaign success.
5 Things You Need to Know to Get Started
[2-min video] Launching a text-to-donate campaign? In just 90 seconds, Celine, our Campaign Manager, walks you through the five key steps to get started. From choosing the perfect short code to crafting compelling follow-up messages, we’ve got you covered!
About MGFC – History, Mission, and Values
[4-min video] This video provides a professional introduction to MGFC, highlighting its purpose, history, and core values. Andrew and Caitlin share how MGFC has made mobile giving accessible, immediate, and trustworthy since its 2009.
Text-to-Donate Emergency Guide
[5-min read] This guide helps charities quickly launch text-to-donate campaigns during emergencies with checklists and strategies for each campaign phase—pre-launch, active launch, and post-launch.
Nova Scotia SPCA
Discover how the Nova Scotia SPCA raised over $26,000 in just three days using text-to-donate! Learn how they leveraged mobile giving to boost donations and ensure 100% of funds go directly to their cause.
Janeway Children’s Hospital Foundation
Learn more about Janeway Children’s Hospital Foundation’s journey of innovation in fundraising. By integrating MGFC’s text-to-donate platform, the Foundation modernized its traditional telethon, engaging over 1,300 new donors annually and securing long-term support for children’s healthcare in Newfoundland and Labrador.
Stollery Children’s Hospital Foundation
Learn how Stollery Children’s Hospital Foundation raised $1.95 million in 2024 by turning one-time gifts into lifelong support through powerful storytelling and text-to-donate.
Response to Yonge Street Tragedy
See how MGFC helped raise funds quickly after the Yonge Street tragedy, enabling over 600 Canadians to donate via text-to-donate in just 72 hours. Click to learn how mobile giving made a powerful impact.
Gather Rise – International Justice Mission Canada
Discover how the International Justice Mission Canada raised $1,550 in just 5 minutes at the Gather Rise event using text-to-donate. Learn how they captured 97% of donor contact information and acquired 96% new donors.
Special Olympics Nova Scotia
Discover how the 2015 Convoy for Special Olympics Nova Scotia raised over $1,000 with a seamless text-to-donate campaign, leveraging social media, radio, and on-the-road promotions to boost support without disrupting traditional donations.
Ottawa Senators Foundation (2013)
See how the Ottawa Senators Foundation’s text-to-donate campaign for Roger’s House raised over $15,000 and gained 35 new monthly donors using a cross-channel approach that boosted donations by 400% compared to the previous year.