For Donors
Giving to your favourite registered charities has never been easier.How to Make a Donation
Step 1: Open a new text message on a mobile device.
Step 2: In the “Recipient” field, type in the 5-digit Short Code number (45678, 30333, 20222, 80100, or 41010).
Step 3: In the body of the message, type in the charity’s promoted keyword and hit send.
Step 4: Reply YES to the confirmation message. If you have received a message asking you to reply with the dollar amount you wish to donate, simply reply to this message with one of the options presented.
Step 5: Claim your tax receipt by clicking the link in the “Thank you” message!
Privacy
Mobile Giving Foundation Canada (MGFC) respects your privacy. MGFC establishes guidelines around the use of the mobile channel in connection to charitable donations and adheres to a strong privacy policy.
Obtaining an Official Tax Receipt
Frequently Asked Questions
- What is the Mobile Giving Foundation Canada?
- What does the Mobile Giving Foundation Canada do?
- What is SMS or text messaging?
- What is a Short Code?
- What is a keyword?
- What is a call-to-action?
- What exactly is mobile giving?
- Are there any text messaging fees incurred from making a text message donation?
- Where does the donation get charged?
- How do donations reach the registered charity?
- Where can one obtain a tax receipt for donations made through text message?
- Do the wireless service providers receive any portion of text message donations?
- Which wireless service providers are currently supporting Mobile Giving Foundation Canada programs?
- Who can be contacted to answer questions about mobile giving?
1. What is the Mobile Giving Foundation Canada?
The Mobile Giving Foundation Canada (MGFC) is a non-profit public foundation and a registered charity, (Business/Registration Number 849455662 RR0001), whose purpose is to improve the effectiveness and efficiency of other registered charities in Canada by providing a mobile technology platform for charitable donations. The mobile platform allows mobile users to make a one-time donation to a registered charity via their mobile devices, and have the convenience of the donation charged to their monthly cell phone bill. In order to accomplish this, the Mobile Giving Foundation Canada has partnered with the Canadian wireless service providers and the Canadian Telecommunications Association. MGFC actively contributes towards the ongoing growth and application of this mobile technology to increase public awareness, promote the act of permissive giving and maintain a cost effective means by which charitable organizations can broaden their existing donor base.
2. What does the Mobile Giving Foundation Canada do?
- Validates participating charity status and eligibility.
- Controls standardized message scripts.
- Provisions and tests campaign keywords.
- Tracks and reports donations.
- Consolidates individual wireless service provider payments.
- Enables the issuance of official tax receipts to mobile donors.
- Provides support to all MGFC stakeholders
- Conducts research, educates, promotes and builds awareness about the mobile giving channel.
- Builds and enhances messaging platform capabilities to expand the uses of the MGFC channel beyond one-time donations to increase the applicable uses of the channel for engagement and stewardship purposes.
3. What is SMS or text messaging?
SMS stands for Short Message Service, commonly known as text messaging. Text messaging is a feature available on almost all of today’s mobile devices.
4. What is a Short Code?
Similar to a telephone number, Short Codes are special 5- or 6-digit numbers used to route text messages from mobile phones to mobile messaging applications. Short Codes allow consumers to interact with media outlets, brands, retailers, governments and all kinds of other organizations via text messaging. Short Codes are also often used by brands to communicate with customers or users. For example, financial institutions can offer the option to opt-in to receive alerts and suspected fraud warnings, email service providers can send users 2-factor authentication codes for ID validation, and airlines can provide customers with flight updates.
5. What is a keyword?
Used in combination with a Short Code, a keyword is a word that differentiates a mobile campaign from others on the same Short Code. Texting in the keyword to its associated Short Code number allows mobile phone users to make a one-time donation to a specific MGFC-sponsored mobile donation campaign.
6. What is a call-to-action?
A call-to-action is any advertisement that asks an individual to take action in response to the message portrayed within the advertisement. A mobile giving call-to-action typically asks the individual to text a specific keyword to a Short Code to donate $5, $10, $20, or $25 to the respective registered charity.
7. What exactly is mobile giving?
Mobile giving encompasses the concepts of text messaging, using a Short Code, a keyword, and a call-to-action. Mobile giving can be described as the act of donating money to a registered charity through one’s mobile device via text messaging. Mobile giving is often referred to as “text-to-donate”.
8. Are there any text messaging fees incurred from making a text message donation?
No. All text messages that are required to initiate and confirm the donation are free. There are no standard rate text message fees associated with text messages sent to or received from the mobile giving Short Codes throughout the donation process. The only fee incurred by the mobile user is the dollar amount of the donation itself ($5, $10, $20, or $25). A mobile user may donate up to $100 per 30 consecutive days.
9. Where does the donation get charged?
After completing the necessary steps required to confirm a donation through text message, the charge(s) will appear on the donor’s next cell phone bill/invoice statement.
10. How do donations reach the registered charity?
All donations made via text message are charged to the donor’s cell phone bill. The wireless service providers remit all donations that have been collected, on a monthly basis, to the Mobile Giving Foundation Canada, which in turn remits these funds directly to the respective charities.
11. Where can one obtain a tax receipt for donations made through text message?
Official tax receipts can be obtained by visiting https://www.mobilegiving.ca/tax-receipt/. Please note that one must be in possession of the mobile number used to process the donation(s) for validation to then obtain an official tax receipt.
12. Do the wireless service providers receive any portion of text message donations?
No. The wireless service providers do not receive any portion of donations made through text messaging. 100% of the donation is remitted to the beneficiary charity.
13. Which wireless service providers are currently supporting Mobile Giving Foundation Canada programs?
Currently, this service is available through the following wireless service providers: BCE Inc. (incl. Bell Mobility, PC Mobile, Virgin Plus, Lucky Mobile), Eastlink, Freedom Mobile, Rogers (incl. Chatr, Fido), TELUS (incl. Koodo, Public Mobile), and Videotron (incl. Fizz).
14. Who can be contacted to answer questions about mobile giving?
For any questions related to mobile giving in Canada, please send inquiries to [email protected].