Case Studies
Fort McMurray: 10 Year Anniversary
When wildfires forced thousands to evacuate, a simple text-to-donate call-to-action gave Canadians an immediate way to help, mobilizing hundreds of thousands of donors in days. This campaign shows how being ready with mobile giving can turn urgency into rapid, national support while reaching new audiences and building lasting donor relationships.
Le Groupe Communautaire L’Itinéraire
L’Itinéraire uses text-to-donate to turn small, everyday gifts into ongoing connections by linking donors directly to their latest magazine content. This campaign highlights how follow-up messages and sub-keywords can deepen engagement while keeping fundraising simple and consistent.
Socks 4 Souls Canada
Socks 4 Souls Canada used MGFC’s text-to-donate platform to expand their reach across multiple channels, including radio, public spaces, and social media.
Monthly Giving
MGFC’s monthly giving feature helps turn one-time donors into loyal supporters, making it easy for charities to build steady, reliable funding through mobile giving.
Sub Keywords
Sub-keywords let charities run multiple campaigns under one keyword, making it easy for donors to support specific causes while keeping backend tracking simple and organized.
Nova Scotia SPCA
With text-to-donate already in place, the Nova Scotia SPCA was able to act fast during emergencies, raising critical funds quickly and rallying real-time support for animals in need.
Janeway Children’s Hospital Foundation
Learn more about Janeway Children’s Hospital Foundation’s journey of innovation in fundraising. By integrating MGFC’s text-to-donate platform, the Foundation modernized its traditional telethon, engaging over 1,300 new donors annually and securing long-term support for children’s healthcare in Newfoundland and Labrador.
Stollery Children’s Hospital Foundation
Learn how Stollery Children’s Hospital Foundation raised $1.95 million in 2024 by turning one-time gifts into lifelong support through powerful storytelling and text-to-donate.
Response to Yonge Street Tragedy
See how MGFC helped raise funds quickly after the Yonge Street tragedy, enabling over 600 Canadians to donate via text-to-donate in just 72 hours. Click to learn how mobile giving made a powerful impact.
Gather Rise – International Justice Mission Canada
Discover how the International Justice Mission Canada raised $1,550 in just 5 minutes at the Gather Rise event using text-to-donate. Learn how they captured 97% of donor contact information and acquired 96% new donors.
Ottawa Senators Foundation (2013)
See how the Ottawa Senators Foundation’s text-to-donate campaign for Roger’s House raised over $15,000 and gained 35 new monthly donors using a cross-channel approach that boosted donations by 400% compared to the previous year.
Canadian Red Cross
In times of crisis, speed matters. Explore how the Canadian Red Cross uses text-to-donate to mobilize support quickly and build a lasting mobile giving program.
Greater Vancouver Food Bank
When in-person fundraising stopped, the Greater Vancouver Food Bank leaned into text-to-donate to keep support moving. See how mobile giving became a steady, reliable part of their strategy.
Food Banks Canada
A nationwide broadcast. A clear call-to-action. Real-time generosity. See how Food Banks Canada turned a shared moment into powerful mobile action.
CKUA Radio Network
CKUA brought text-to-donate on-air and into the hands of loyal listeners. Discover how a customized mobile campaign strengthened connection and fueled community support.
The Snowsuit Fund
With a simple ask and smart follow-up messaging, The Snowsuit Fund turned one-time gifts into deeper impact. Learn how small texts helped keep more kids warm.
