An overview of our text-to-donate tool, outlining its benefits, pricing, and features to help them assess if it aligns with their fundraising strategy.

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[45-min video] Watch the recording of our first-ever MGFC AMA Webinar to learn how text-to-donate can boost your fundraising efforts. Get expert insights, see live demos, and discover best practices for engaging donors effectively.

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This checklist helps you set up a text-to-donate campaign successfully and covers: selecting keywords, follow-up strategies, and promotional tips, ensuring a smooth launch and effective donor engagement.

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A well-planned campaign leads to greater impact. Our Goal Setting Template is designed to help you outline the most critical aspects of your campaign.

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Identify and organize strategic collaborators across key categories and gain clarity on where to strengthen relationships and rally support for your text-to-donate campaigns.

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This checklist will guide your through the final steps of preparing a successful campaign including: remittance and tax receipt processes, key setup tasks, promotional tips, and strategies for maximizing donor engagement.

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Boost your text-to-donate campaign with our Marketing Tips Checklist! Get quick tips on crafting memorable keywords, using impactful visuals, and creating urgency to drive donations.

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Identify key moments throughout the year, align your campaigns, and prepare ahead for events like Pride Month. Get tips for engaging sponsors, building strategies, and activating donors effectively.

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[43-min video] Discover how to master text-to-donate fundraising from top industry experts and children’s charity managers. Get valuable insights, proven strategies, and practical tips to elevate your impact.

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[3-min video] Andrew and Caitlin discuss three essential strategies to maximize the success of text-to-donate campaigns.

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[65-min video] Learn how mobile giving can help charities build trust and raise more by using ethical practices, smart tools, and exploring real-world campaign success stories.

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[47-min video] Hear from industry leaders at MGFC and Givecloud on how collaboration, rather than competition, can spark innovation and drive greater impact in the nonprofit world.

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[42-min video] Learn how nonprofits are using text-to-donate to set clear goals, build strong partnerships, and run powerful fundraising campaigns through real examples, practical tools, and expert tips.

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[58-min video] Watch the recording of our first-ever MGFC AMA Webinar to learn how text-to-donate can boost your fundraising efforts. Get expert insights, see live demos, and discover best practices for engaging donors effectively.

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[1-min video] This demo video showcases how simple and secure the text-to-donate tool is. Andrew guides viewers through the donation process, encouraging them to try it out for free.

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[4-min video] Caitlin (Director of Messaging Products) and Celine (Campaign Manager) answer the seven most frequently asked questions about text-to-donate campaigns. Through a conversational Q&A format, they highlight MGFC’s expertise and commitment to campaign success.

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[1-min video] Launching a text-to-donate campaign? In just 90 seconds, Celine, our Campaign Manager, walks you through the five key steps to get started. From choosing the perfect short code to crafting compelling follow-up messages, we’ve got you covered!

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[4-min video] This video provides a professional introduction to MGFC, highlighting its purpose, history, and core values. Andrew and Caitlin share how MGFC has made mobile giving accessible, immediate, and trustworthy since its 2009.

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[5-min read] This guide helps charities quickly launch text-to-donate campaigns during emergencies with checklists and strategies for each campaign phase—pre-launch, active launch, and post-launch.

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“Our Text to Donate campaign has been an incredible compliment to our other donation streams. It’s an additional option for our donors so we can meet them where they are, whether in person, online, or on their phone. By promoting Text to Donate at our in-person events, sharing on our social media and website, and partnering with a radio station to share on air, we have been able to spread the word to our community. If we didn’t offer a text to donate option, we would be missing out on the generosity of hundreds of people and thousands of dollars in impact.

It has been a pleasure working with the Mobile Giving team. They’ve made the process incredibly simple for us, and even offering very helpful Q&A webinars so we can learn from other charities and get new ideas for promotion of our campaigns. Our annual 3-month campaigns have been easy to set up and launch and because of their simplicity and success, we have decided to run the campaign all year long for 2025.”

– April Watts, Managing Director (Feb 2025)

“The text-to-donate avenue really helped us reach people who are younger and could hopefully convert into long-term donors. It’s now an integral part of our overall branding and a key driver of our fundraising success.”

– Phyllis Kinsman, Sr. Manager of Annual Giving & Marketing (Sept 2024)

“Thanks to our first ever text-to-donate campaign using the Mobile Giving Foundation Canada platform, The Snowsuit Fund of Ottawa can provide 700 snowsuits to needy kids in our community this winter! At the $25 donation level that’s a lot of new donors texting “S-N-O-W” and sharing their warmth! The MGFC team made it so easy to implement and we can’t wait to do it again next season.”

– Karen Wood, Fundraising Lead (Dec 2021)

“We are so pleased about our incredible success with Mobile Giving Foundation Canada in this extraordinary season. MGFC worked with us to find unique ways to customize the donation path for our loyal listeners. Through our on-air broadcast and our social and digital platforms, we’ve invited listeners to turn their enthusiasm for our community radio programming into an easy donation. If a particular song or program resonates with a listener, mobile giving is a great way for them to connect with CKUA and support us. Some listeners donate for the first time through mobile giving. Others are motivated to ‘top up’ their ongoing support with a one-time mobile donation; still others donate multiple times. This effort has significantly contributed to our year-round fundraising.

The services that Mobile Giving Foundation Canada offers enhance and support our other ongoing fundraising campaigns. Thank you, team MGFC!”

– Karla Schell, Director of External Relations, CKUA Radio Network (2021)

“In 2020, thousands of donors from across Canada ‘chipped in’ for more than 200 charities that support Alberta youth through the Shaw Charity Classic and its charitable giving program, Shaw Birdies for Kids, presented by AltaLink. From July 13 to August 30, 2020, Canadians were able to text-to-donate $10 to the Shaw Charity Classic Foundation.

Shaw Communications matched every donation dollar-for-dollar, up to a total of $150,000. The donation was matched again up to an additional 50 percent by the Shaw Charity Classic Foundation, turning $10 into a donation of up to $30 to participating charities. Although we were not able to come together for the 2020 Shaw Charity Classic tournament due to the pandemic, the community spirit of the tournament continued through the Chip in for Kids text-to-donate initiative.”

– Jaime Young, Manager, Marketing & Community Impact (2021)

“Our partnership with the Mobile Giving Foundation Canada has been integral in the establishment and growth of our mobile fundraising programs at the Canadian Red Cross. With their help we were able to navigate the relatively small and unknown channel of text to donate through the massive Alberta Fires Appeal in May of 2016 and from there build and maintain an established mobile giving program.

We have, with the help of MGFC, been able to provide text campaigns for our corporate partners as well as our internal teams along with creating a new type of monthly donor within mobile giving. Their approach has always been collaborative and supportive which we look forward to for our continued growth as we explore new innovations and all the possibilities within mobile giving and philanthropy.”

– Karen Delorme, Associate Director, Direct Marketing (2021)

“In December 2019, there were three new litters of puppies born and we ended up having 53 dogs in our care! Thanks to the support of donors, and being able to offer an easy way for them to give via text message, all the pups and dogs received the medical care, intense rehabilitation, and love they needed. They now have a second chance at a safe, happy, and healthy life.”

– Taylor Mundy, Provincial Fund Development Coordinator (Dec 2019)

Socks 4 Souls Canada used MGFC’s text-to-donate platform to expand their reach across multiple channels, including radio, public spaces, and social media.

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MGFC’s monthly giving feature helps turn one-time donors into loyal supporters, making it easy for charities to build steady, reliable funding through mobile giving.

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Sub-keywords let charities run multiple campaigns under one keyword, making it easy for donors to support specific causes while keeping backend tracking simple and organized.

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With text-to-donate already in place, the Nova Scotia SPCA was able to act fast during emergencies, raising critical funds quickly and rallying real-time support for animals in need.

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Learn more about Janeway Children’s Hospital Foundation’s journey of innovation in fundraising. By integrating MGFC’s text-to-donate platform, the Foundation modernized its traditional telethon, engaging over 1,300 new donors annually and securing long-term support for children’s healthcare in Newfoundland and Labrador.

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Learn how Stollery Children’s Hospital Foundation raised $1.95 million in 2024 by turning one-time gifts into lifelong support through powerful storytelling and text-to-donate.

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See how MGFC helped raise funds quickly after the Yonge Street tragedy, enabling over 600 Canadians to donate via text-to-donate in just 72 hours. Click to learn how mobile giving made a powerful impact.

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Discover how the International Justice Mission Canada raised $1,550 in just 5 minutes at the Gather Rise event using text-to-donate. Learn how they captured 97% of donor contact information and acquired 96% new donors.

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See how the Ottawa Senators Foundation’s text-to-donate campaign for Roger’s House raised over $15,000 and gained 35 new monthly donors using a cross-channel approach that boosted donations by 400% compared to the previous year.

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