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About Us

Mission Statement

Our goal is to use wireless technology to support charitable causes and remove barriers for donors. Merging philanthropy with the power of the mobile medium serves the broader objective of expanding the pool of contributors, to include those who might only be able to afford to make a small gift of $5, $10, $20, or $25 charged through their carrier bill. Mobile giving also allows the user to respond immediately to a crisis or issue of choice. The process is quick, easy, and promotes an entirely new generation of giving.

The Mobile Giving Foundation will operate in Canada and serve global interests.  To do so, it shall:

  • Provide the organizational element that enables charitable giving across wireless carrier platforms
  • Oversee responsibility for compliance with all federal and provincial laws and regulations
  • Develop, manage and keep standards for participation
  • Certify Registered charities’ participation and giving campaigns
  • Manage message delivery and billing solutions across carriers
  • Manage assigned short codes to be utilized by charities for mobile giving
  • Act as billing settlement and records clearinghouse between carriers and participating charities
  • Manage ongoing technological development to support enhanced program offerings and increased functionality
History, Charitable Status and Charitable Objectives

The Mobile Giving Foundation Canada (MGFC) was founded in 2009 by key members of the wireless industry in partnership with the Canadian Wireless Telecommunications Association (CWTA), with the support of Canadian wireless operators. The goal was to harness the power and connectivity of wireless communications to empower individuals to support their favourite causes.

Shortly following its inception, MGFC secured its status as a registered charity with the Canada Revenue Agency in June 2010. From that point on, MGFC has assumed responsibility for the issuance of charitable tax receipts to mobile users that make one or more donations through their wireless device.

The concept is simple: give Canadian wireless users a single “Mobile Giving Channel” where they could receive and respond to appeals from qualified Registered Charities.

The greatest attribute of mobile giving is immediacy. Alerted to a need either through a permission-based text message received on a mobile device or through an outside medium such as TV, mobile users can quickly and easily respond. No need to write a cheque, fill out a form or call someone, just text a reply to the prescribed short code, confirm your intent to donate and the giving cycle is complete. The time period from notification to contribution can be seconds rather than days, weeks or months. This immediacy and ease of use empowers Registered Charities to develop interactive applications that will engage a new class of donors.

By providing one access point to all carriers, MGFC gives charities the power to engage with donors in a fast and simple way. We believe a cooperative effort between the Mobile Giving Foundation Canada, the CWTA, and wireless operators create a trusted, predictable and effective system for mobile giving.

How It Works

MGFC serves as the link between a charitable giving campaign, the wireless operators, and the 26 million wireless users in Canada.

MGFC vets all Registered Charities that use the mobile channel, certifies all mobile giving programs, provides industry-wide guidance for charitable campaigns and establishes, with industry-wide input, the guidelines and standards for mobile giving. Additionally, we facilitate the text messages through our platform, collect funds generated through mobile giving campaigns from the carriers and then distribute the collected funds to the designated charity at 100% pass through.

Board of Directors
  • Jim Manis, Founder, MGFC
  • Robert Ghiz, President and CEO, CWTA
  • Lili-Anna Pereša, President and Executive Director, Centraide of Greater Montreal
  • Pascale Audette, COO, Behaviour Interactive
  • Bernie Forestell, Vice President, Annual Giving and Direct Response, Bruyère Foundation
Management Team
  • Katherine Winchester, Manager, MGFC
  • Audrey Tétreault, Advisor, MGFC
  • Fiona Worley, Administrative Coordinator, MGFC
  • Joe Manis, Account Manager, MGF
  • Becky Shanafelt, Accountant, MGF
  • Sonia Vahedian, VP Operations and Carrier Compliance, MGF
Advisory Group
  • Angie Kelly, Ottawa Mission Foundation
  • Brad Weir, Sens Foundation
  • Doug Wayne, Canadian Red Cross Society
  • John Kelly, World Vision Canada
  • Julie Marshall, UN World Food Programme
  • Lisa Clowery, Breakfast Clubs of Canada
  • Moe Isar, UNICEF Canada
  • Samantha Cooke, Canadian Cancer Society – Ontario Division
  • Shirley Roy, Ottawa Mission Foundation
  • Mike Ottenbrite, Canadian Cancer Society – Ontario Division
Third-party Technology Providers

From @MGFCanada

We raised $5278 during @GivingTuesdayCa! Thanks Hometown Family Pharmacy in Harrow for matching all text&online donations! #yqggives pic.twitter.com/cT95vyZdAp Retweeted by MobileGivingCan

Thanks to you, $6,585,250.50 more will be donated to mental health initiatives in Canada! ow.ly/etWL308n9v7 #BellLetsTalk Retweeted by MobileGivingCan

Wow! @CanadianForces Station Alert recognized #BellLetsTalk Day from the world’s most northerly permanently inhabited location. @RCAF_ARC pic.twitter.com/fKYWaHv73l Retweeted by MobileGivingCan

Supporting Partners

Partenaires parraineurs