The final 100 days of the year are critical for charities and non-profits, often accounting for a significant portion of annual donations. Traditionally, direct mail campaigns have been a cornerstone of these efforts, allowing organizations to connect personally with donors. However, unforeseen disruptions, such as postal service interruptions, can pose significant challenges to these traditional fundraising methods.<\/p>\n
The recent postal strike in Canada has highlighted the vulnerabilities of relying primarily on single-channel fundraising. \u201cEighty-five per cent of our donations arrive through the mail,\u201d said Dusty Green, NB Lung\u2019s director of marketing and communications<\/u><\/a>, adding that about 50-to-60 percent of the charity\u2019s donations arrive in November and December. \u201cWe\u2019re pretty anxious for sure,\u201d Green said. \u201cWe\u2019ve definitely tried to make it easier for people to donate online.\u201d<\/p>\n With letters and donation appeals delayed, charities face a pressing need to pivot their strategies. However, this challenge also brings an opportunity to adopt impactful alternatives like text-to-donate campaigns.<\/p>\n <\/p>\n <\/p>\n Text-to-donate is not a standalone option\u2014it\u2019s an adaptable tool that complements most fundraising strategies. Here are some examples of how it can be seamlessly integrated:<\/p>\n <\/p>\n The Snowsuit Fund<\/u><\/a>, an Ottawa-based charity dedicated to providing warm snowsuits to children in need, launched its first-ever text-to-donate campaign with Mobile Giving Foundation Canada (MGFC). Over just 30 days, they raised more than $38,000<\/strong>, enough to provide 700 snowsuits for local children in need<\/u><\/a>.<\/p>\n \u201cThanks to our first-ever text-to-donate campaign using the Mobile Giving Foundation Canada platform, The Snowsuit Fund of Ottawa can provide 700 snowsuits to needy kids in our community this winter! The MGFC team made it so easy to implement, and we can\u2019t wait to do it again next season,\u201d said Karen Wood<\/u><\/a>, Fundraising Lead.<\/p>\n This success highlights how text-to-donate campaigns can deliver immediate, measurable results while maintaining donor engagement during critical fundraising periods. It also demonstrates how charities can adapt quickly and efficiently in the face of unforeseen challenges.<\/p>\n <\/p>\n If your organization relies heavily on direct mail and finds itself facing the unknown leading into this pivotal time of year, implementing a text-to-donate campaign can help you maintain momentum. The setup process is straightforward, especially with the support of MGFC. Here\u2019s how to get started:<\/p>\n <\/p>\n At the Mobile Giving Foundation Canada, we\u2019ve helped over 800 charities raise more than $10 million through text-to-donate campaigns. Our platform offers:<\/p>\n <\/p>\n As we enter the year-end giving season, the stakes are high for charities and non-profits. With traditional methods like direct mail facing disruptions, embracing alternatives like text-to-donate can ensure your fundraising goals stay on track.<\/p>\n The time to act is now. Don\u2019t let external challenges disrupt your mission. Visit Mobile Giving Foundation Canada<\/u><\/a> to learn more about how our text-to-donate platform can transform your fundraising efforts.<\/p>\nAdvantages of Text-to-Donate<\/h2>\n
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Integrating Text-to-Donate with Existing Fundraising Strategies<\/h2>\n
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Case Study: The Snowsuit Fund\u2019s Successful Pivot<\/h2>\n
How to Implement to Text-to-Donate<\/h2>\n
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Why MGFC?<\/h2>\n
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Take Action Today<\/h2>\n