{"id":4652,"date":"2025-03-11T13:00:28","date_gmt":"2025-03-11T13:00:28","guid":{"rendered":"https:\/\/www.mobilegiving.ca\/ressources\/marketing\/"},"modified":"2026-04-08T19:02:02","modified_gmt":"2026-04-08T19:02:02","slug":"ressourcesmarketing","status":"publish","type":"page","link":"https:\/\/www.mobilegiving.ca\/fr\/ressources\/ressourcesmarketing\/","title":{"rendered":"Ressources marketing"},"content":{"rendered":"

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Ressources marketing<\/h1>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/section>[\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding_tablet=\u00a0\u00bb50px|0|50px|0″ custom_padding_phone=\u00a0\u00bb\u00a0\u00bb padding_mobile=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row padding_mobile=\u00a0\u00bboff\u00a0\u00bb column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ height=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.mobilegiving.ca\/fr\/ressources\u00a0\u00bb button_text=\u00a0\u00bbRetour \u00e0 toutes les ressources\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_bg_color=\u00a0\u00bb#F6F6F6″ button_border_color=\u00a0\u00bb#373A3D\u00a0\u00bb button_icon=\u00a0\u00bb4||divi||400″ button_icon_placement=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ height=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ padding_mobile=\u00a0\u00bboff\u00a0\u00bb column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.6″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.17.6″ custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_duration=\u00a0\u00bb500ms\u00a0\u00bb animation_speed_curve=\u00a0\u00bbease-out\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3″ box_shadow_vertical=\u00a0\u00bb2px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb15px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2026\/04\/Marketing-Tips-FR.png\u00a0\u00bb alt=\u00a0\u00bbListe de v\u00e9rification \u2013 conseils marketing\u00a0\u00bb title_text=\u00a0\u00bbListe de v\u00e9rification \u2013 conseils marketing\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2026\/04\/Marketing-Tips-FR.pdf\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.17.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Liste de v\u00e9rification \u2013 conseils marketing<\/a><\/h2>\n

Donnez un \u00e9lan \u00e0 votre campagne de dons par texto gr\u00e2ce \u00e0 notre liste de conseils marketing ! Vous y trouverez des conseils pratiques pour choisir un mot-cl\u00e9 m\u00e9morable, utiliser des visuels percutants et cr\u00e9er un sentiment d\u2019urgence afin d\u2019encourager les dons.<\/p>\n

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Calendrier des p\u00e9riodes cl\u00e9s<\/a><\/h2>\n

Rep\u00e9rez les moments strat\u00e9giques tout au long de l\u2019ann\u00e9e, harmonisez vos campagnes et planifiez \u00e0 l\u2019avance pour des occasions comme le Mois de la Fiert\u00e9. Obtenez des conseils pour mobiliser des commanditaires, \u00e9laborer des strat\u00e9gies efficaces et stimuler la participation de vos donateurs.<\/p>\n

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Fundraising Formula Event Recording<\/a><\/h2>\n

[43-min video]<\/strong> Discover how to master text-to-donate fundraising from top industry experts and children\u2019s charity managers. Get valuable insights, proven strategies, and practical tips to elevate your impact.<\/p>\n

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Keys to a Successful Campaign<\/a><\/h2>\n

[3-min video]<\/strong> Andrew and Caitlin discuss three essential strategies to maximize the success of text-to-donate campaigns.<\/p>\n

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Smart Tactics for Real Donor Impact<\/a><\/h2>\n

[3-min video]<\/strong> In this video, we share practical ideas like adding QR codes to donation bins, clearly communicating that 100% of donations go directly to your cause, and using sub keywords to give donors more control over where their gift goes.<\/p>\n

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Driving Donor Stewardship Live Event Recording<\/a><\/h2>\n

[29-min video]<\/strong> Custom follow-up messages give charities a simple, meaningful way to stay connected with donors. From a quick thank-you, to inviting a second gift, to offering the chance to join your newsletter or opt into monthly giving, these small touchpoints can make supporters feel seen, valued, and closer to your cause.<\/p>\n

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End-of-Year Fundraising Live Event Recording<\/a><\/h2>\n

[58-min video]<\/strong> The last quarter of the year is a critical time for donor engagement, and mobile giving offers a fast, flexible way to maximize campaign results. Whether you\u2019re just starting out or refining your Q4 strategy, this session will equip you with trusted tools and creative approaches to make your campaign stand out.<\/p>\n

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Supporting Partners<\/p>\n

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Partenaires parraineurs<\/p>\n

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Liste de v\u00e9rification \u2013 conseils marketing Donnez un \u00e9lan \u00e0 votre campagne de dons par texto gr\u00e2ce \u00e0 notre liste de conseils marketing ! Vous y trouverez des conseils pratiques pour choisir un mot-cl\u00e9 m\u00e9morable, utiliser des visuels percutants et cr\u00e9er un sentiment d\u2019urgence afin d\u2019encourager les dons.Calendrier des p\u00e9riodes cl\u00e9s Rep\u00e9rez les moments strat\u00e9giques […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":4069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/www.mobilegiving.ca\/fr\/wp-json\/wp\/v2\/pages\/4652\/"}],"collection":[{"href":"https:\/\/www.mobilegiving.ca\/fr\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/www.mobilegiving.ca\/fr\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobilegiving.ca\/fr\/wp-json\/wp\/v2\/users\/6\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobilegiving.ca\/fr\/wp-json\/wp\/v2\/comments\/?post=4652"}],"version-history":[{"count":5,"href":"https:\/\/www.mobilegiving.ca\/fr\/wp-json\/wp\/v2\/pages\/4652\/revisions\/"}],"predecessor-version":[{"id":4962,"href":"https:\/\/www.mobilegiving.ca\/fr\/wp-json\/wp\/v2\/pages\/4652\/revisions\/4962\/"}],"up":[{"embeddable":true,"href":"https:\/\/www.mobilegiving.ca\/fr\/wp-json\/wp\/v2\/pages\/4069\/"}],"wp:attachment":[{"href":"https:\/\/www.mobilegiving.ca\/fr\/wp-json\/wp\/v2\/media\/?parent=4652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}