- \n
- Create a Sense of Urgency<\/a><\/li>\n
- Share a Human Moment<\/a><\/li>\n<\/ul>\n<\/li>\n
- Combine Text2Donate with Other Channels<\/a><\/li>\n
- Call-to-action: Keyword + Short Code<\/a><\/li>\n
- Call-to-action: Emoji + Short Code<\/a><\/li>\n
- Call-to-action: QR Codes<\/a>\n
- \n
- In Conclusion:<\/a><\/li>\n<\/ul>\n<\/li>\n
- MGFC\u2019s Amazing Partners<\/a><\/li>\n<\/ul>\n
So are you ready to engage your supporters meaningfully and optimize your Text2Donate campaign? Let\u2019s get started!<\/p>\n
<\/p>\n
Design a Compelling Call-to-Action<\/h2>\n
Your campaign call-to-action needs to be compelling and deliberate to drive results. It should capture the attention of your target audience and motivate them to donate in the moment.<\/p>\n
Design Tips<\/strong><\/p>\n
- \n
- Remember that your message must be concise, clear, and have a sense of urgency.<\/li>\n
- Use relevant keywords, imagery, or emojis to connect with your audience.<\/li>\n
- Use QR codes to make donating even faster and more accessible.<\/li>\n
- Ensure that the call-to-action stands out by using contrasting colours or bold text to grab your audience\u2019s attention.<\/li>\n
- Place your call-to-action strategically on your website, swag, or social media pages where it\u2019s easily noticeable.<\/li>\n<\/ul>\n
Copywriting Tips<\/strong><\/p>\n
- \n
- Use active verbs like \u201cDonate Now\u201d or \u201cGive Today\u201d to prompt your audience to act fast.<\/li>\n
- Avoid using long sentences, jargon, or acronyms that might confuse potential donors.<\/li>\n
- Sharing a story of how a donation has impacted you can inspire others to give and be part of a bigger change.<\/li>\n
- Quantify the donation by explaining how the funds will be used. For example, \u201cA $25 donation can provide X meals to a family of four.\u201d<\/i><\/li>\n<\/ul>\n
Crafting a compelling call-to-action will set the tone for your Text2Donate campaign. With a clear and concise message and a sense of urgency, your supporters will be more likely to donate.<\/p>\n
Create a Sense of Urgency<\/h3>\n
To truly maximize the success of your Text2Donate campaign, it\u2019s essential to create a sense of urgency in your call-to-action. Urgency motivates your supporters to take action and creates a fear of missing out, which drives them to act quickly.<\/p>\n
You always want to create a sense of urgency in your message. One practical approach is to use time-sensitive wording, such as \u201cDonate now\u201d or \u201cHelp today.\u201d<\/p>\n
A more impactful strategy is setting a specific fundraising goal and publicly tracking progress towards it, updating your supporters as you reach it.<\/p>\n
Charities can amplify their impact with \u2018MGFC\u2019s Display Screen Widget<\/a><\/u>\u2019 and
\neasily create a standalone web page with text and graphics, or embed the widget onto an existing page.<\/p>\n- \n
- The thermometer<\/a><\/u> can be customized to match the charity\u2019s preferred colour and text.<\/li>\n
- It reflects the total amount of text donations received, in real-time.<\/li>\n
- Great for live events or fundraisers to encourage donors to help you reach a specific goal.<\/li>\n<\/ul>\n
This example shows the thermometer on a charity\u2019s homepage, tracking the donations for happy pets.<\/p>\n
![\"Jun30](\"https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2021\/07\/Jul26-Blog-Image-3.png\")
\nExample of visually tracking donations to build an emotional connection with potential donors.<\/span><\/p>\nAnother way to create urgency is to emphasize the importance and criticality of your cause or your specific fundraiser. For example, sharing statistics or stories highlighting the impact of donations and how they can make a real difference in the lives of those you\u2019re serving goes a long way and encourages your supporters to act quickly.<\/p>\n
You can quickly move your supporters to act by creating a sense of urgency and giving them an easy way to give. But speed alone is not enough. So next, we\u2019ll explore how to share human moments and stories to connect with your supporters on a deeper, more emotional level.<\/p>\n
Share a Human Moment<\/h3>\n
Sharing a human moment can be a powerful tool in your Text2Donate campaign. By connecting with your supporters, you can help them understand the impact of their donations. For example, consider sharing a touching story of someone your organization has helped or a heartwarming video highlighting the difference your supporters have made or could make if they act now. Appealing to their emotions can motivate potential donors to take action.<\/p>\n
The 10,000 Snowsuit Challenge by the Snowsuit Fund<\/a><\/u> is an
\ninitiative that helps provide warmth during cold Ottawa
\nwinters. The organization is a great example of effective
\ncommunication to increase donor generosity and loyalty by
\nshowcasing their impact. They aim to convert one-time
\ndonors into long-term supporters.<\/p>\n10,000 Snowsuit Challenge Call to Action<\/strong>
\nDonate online through the form below.
\nEvery $50<\/strong> donated buys ONE snowsuit.<\/p>\nYou can choose to donate monthly for as little as $10 a
\nmonth<\/strong> \u2013 helping us purchase more than 2 snowsuits a
\nyear!<\/p>\nText SNOW<\/strong> to 45678<\/strong> and a $25 donation will be added to
\nyour cellphone bill. Text twice to buy a full snowsuit!<\/strong><\/div>\n<\/p>\n
- \n
- Provide donors options by featuring the Text2donate call-to-action alongside the usual donation buttons.<\/li>\n
- Clearly state that each $50 contribution provides a snowsuit, and they effectively encourage individuals to make a greater impact by purchasing a full snowsuit with a simple second text message.<\/li>\n
- They leverage a monthly giving option for donors to donate as little as $10 a month, clearly communicating that this will help them purchase more than 2 snowsuits a year!<\/li>\n<\/ul>\n
![\"Jun30](\"https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2023\/06\/Jun30-Blog-Image-2.png\")
\n10,000 Snowsuit Challenge Webpage combines Text2Donate call-to-action along side clear message<\/span><\/p>\nOf course, connecting personally is only effective if your audience is paying attention, and this is where an effective and compelling call-to-action comes in. Using a simple keyword and 5-digit Short Code, you can make it easy for supporters to donate with just a few taps. Learn how to craft a powerful call-to-action in the next section.<\/p>\n
<\/p>\n
Combine Text2Donate with Other Channels<\/h2>\n
Suppose you\u2019re looking for a way to gather donations from supporters. In that case, Text2Donate is an excellent option, especially when combined with other fundraising levers like ads, social media posts, and special events. In addition, you increase donations without extra work or effort by showcasing your campaign keywords on volunteer t-shirts or having your QR code visible at your next event.<\/p>\n
Check out our latest blog: The Power of Text to Donate: How to Reach More Donors and Make a Difference<\/a><\/u>.<\/p>\n
<\/p>\n
Call-to-action: Keyword + Short Code<\/h2>\n
You know the importance of connecting with your supporters to fuel your Text2Donate campaign. However, even the most compelling story or heartwarming video will only be effective if your audience is compelled to take action. Your call-to-action strategy comes with a simple and memorable word or phrase. See the example below from TELUS, a Canadian wireless carrier.<\/p>\n
![\"Jun30](\"https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2023\/06\/Jun7-Blog-Image-3.png\")
\n\u201cLaunching a TELUS Friendly Future Foundation\u00ae text-to-donate campaign: Simply text DONATE to 41010 to give $20 to TELUS Friendly Future Foundation to help support earthquake relief in T\u00fcrkiye and Syria.\u201d – TELUS Friendly Future Foundation\u00ae<\/a><\/u><\/span><\/p>\nCrafting a compelling call-to-action requires a careful balance of creativity
\nand clarity.<\/strong><\/div>\n<\/p>\n
Your keyword should be short and memorable while also conveying the purpose of your campaign. The Short Code (aka the number to which you send the text) should be easy to remember – MGFC specifically chose 5 easy-to-remember Short Codes for charities to choose from: 20222, 30333, 41010, 45678, and 80100. Accuracy is critical, so remember that your call-to-action will be the driving force behind the success of your Text2Donate campaign, so it\u2019s essential to get it right.<\/p>\n
Why not give Text2Donate a try today and see how it can benefit your cause?
\nContact an expert today!<\/a><\/u><\/i><\/div>\n<\/p>\n
In the next section, we\u2019ll explore how to take your call-to-action strategy to the next level by incorporating emojis. This powerful tool can help you stand out in a crowded digital landscape and make your campaign memorable.<\/p>\n
<\/p>\n
Call-to-action: Emoji + Short Code<\/h2>\n
Incorporating emojis into your call-to-action is a clever way to grab your audience\u2019s attention and make your campaign more visually appealing. By adding a relevant emoji instead of a traditional keyword, you can communicate your message in a fun, memorable, and easily recognizable way. For example, if running a Text2Donate campaign to support animal welfare, you could use the \ud83d\udc31 emoji to represent your cause. The example below shows how the Vancouver Food Bank used a carrot, banana, and heart<\/a><\/u> emoji as \u201ckeywords\u201d to make it easy AND fun for their donors to give.<\/p>\n
\n
Food Bank Friday is happening TOMORROW from 6am \u2013 6pm! Text a ($5) ($10) or ($25) to 30333 and help us help the @VanFoodBank<\/a> this holiday season. <\/p>\n
More info can be found at https:\/\/t.co\/x7R1Rf6InT<\/a> along with the secure link to donate. pic.twitter.com\/jLyZaBqGek<\/a><\/p>\n
— SONiC (@sonicradio) December 15, 2022<\/a><\/p><\/blockquote>\n
- The thermometer<\/a><\/u> can be customized to match the charity\u2019s preferred colour and text.<\/li>\n
- MGFC\u2019s Amazing Partners<\/a><\/li>\n<\/ul>\n
- Share a Human Moment<\/a><\/li>\n<\/ul>\n<\/li>\n