Read along to learn how text-to-donate helps nonprofits stand out, including tips for crafting a compelling campaign, maximizing your efforts, and taking advantage of this fundraising method\u2019s many benefits.<\/p>\n
How to Use Text-to-Donate in Combination with Other Channels<\/h2>\n
Text-to-donate is a convenient and effective way to mobilize your supporters and collect donations through their mobile devices. But text-to-donate is more than just a standalone solution. It works best when integrated with traditional fundraising channels like phone, mail, social media, and in-person events.<\/p>\n
By promoting your text-to-donate campaign across multiple channels, you can increase your exposure and engagement. You can also use a compelling and concise call-to-action that motivates supporters to:<\/p>\n
- \n
- Text a keyword or emoji<\/li>\n
- Scan a QR code<\/li>\n<\/ul>\n
Even though donations made through the text are smaller gifts ($5, $10, $20, or $25), the fact that they are charged directly to the donor\u2019s cellphone bill makes it an easy and convenient way to donate, expanding your donor pool.<\/p>\n
Follow along as we show you how to implement MGFC\u2019s text-to-donate tool into five common fundraising channels and how to craft an appealing call-to-action to hook your audience.<\/p>\n
Telethon<\/h3>\n
Text-to-donate allows you to capture the attention and generosity of your viewers in real-time and make donating as easy as sending a text message.<\/p>\n
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- How to implement:<\/strong> Display your call-to-action on screen and invite viewers to text in your keyword (or emoji) as they watch. You can also include your call-to-action in the lower third or ticker of the screen.<\/li>\n
- How to promote:<\/strong> Use phrases like \u201cText [keyword] to [Short Code] to give $10 to support our cause,\u201d or \u201cJoin our text-to-donate community today.\u201d<\/li>\n<\/ul>\n
![\"Jun7](\"https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2023\/06\/Jun7-Blog-Image-1.png\")
![\"Jun7](\"https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2023\/06\/Jun7-Blog-Image-2.png\")
<\/a><\/p>\nJoin our new LinkedIn page<\/a> if you are a Canadian
\ncharity looking to supercharge your fundraising.<\/div>\nRadio or podcasts<\/h3>\n
Radio and podcasts have a dedicated listener base and community, which makes them an extremely effective tool to communicate your message, inspire the audience to take action, and support your cause with a quick and easy text donation.<\/p>\n
- \n
- How to implement:<\/strong> Mention your call-to-action in your ad. It\u2019s best to repeat this call-to-action several times and spell the keyword if necessary. Verbalizing a call-to-action adds a valuable personal touch, which can be a great driver to encourage donations.<\/li>\n
- How to promote:<\/strong> Have fun with promotions and visuals by using emojis. Use emojis that tie to your cause when you ask people to donate.<\/li>\n<\/ul>\n
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Food Bank Friday is happening TOMORROW from 6am \u2013 6pm! Text a ($5) ($10) or ($25) to 30333 and help us help the @VanFoodBank<\/a> this holiday season. <\/p>\n
More info can be found at https:\/\/t.co\/x7R1Rf6InT<\/a> along with the secure link to donate. pic.twitter.com\/jLyZaBqGek<\/a><\/p>\n
— SONiC (@sonicradio) December 15, 2022<\/a><\/p><\/blockquote>\n
- How to promote:<\/strong> Have fun with promotions and visuals by using emojis. Use emojis that tie to your cause when you ask people to donate.<\/li>\n<\/ul>\n
- How to promote:<\/strong> Use phrases like \u201cText [keyword] to [Short Code] to give $10 to support our cause,\u201d or \u201cJoin our text-to-donate community today.\u201d<\/li>\n<\/ul>\n
- How to implement:<\/strong> Display your call-to-action on screen and invite viewers to text in your keyword (or emoji) as they watch. You can also include your call-to-action in the lower third or ticker of the screen.<\/li>\n