{"id":3911,"date":"2025-03-11T13:00:28","date_gmt":"2025-03-11T13:00:28","guid":{"rendered":"https:\/\/www.mobilegiving.ca\/?page_id=3911"},"modified":"2026-04-08T18:21:27","modified_gmt":"2026-04-08T18:21:27","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.mobilegiving.ca\/en\/resources\/marketing\/","title":{"rendered":"Marketing Resources"},"content":{"rendered":"

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Marketing Resources<\/h1>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/section>[\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” padding_mobile=”off” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”20px” global_colors_info=”{}”][\/et_pb_divider][et_pb_button button_url=”https:\/\/www.mobilegiving.ca\/en\/resources” button_text=”Back to All Resources” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_bg_color=”#F6F6F6″ button_border_color=”#373A3D” button_icon=”4||divi||400″ button_icon_placement=”left” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.16″ height=”20px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”off” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.17.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_speed_curve=”ease-out” box_shadow_style=”preset3″ box_shadow_vertical=”2px” box_shadow_blur=”15px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2025\/03\/Marketing-Checklist.png” alt=”Marketing Checklist” title_text=”Marketing Checklist” url=”https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2025\/02\/MGFC-Marketing-Tips.pdf” url_new_window=”on” _builder_version=”4.17.6″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” width=”90%” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

Marketing Tips Checklist<\/a><\/h2>\n

Boost your text-to-donate campaign with our Marketing Tips Checklist! Get quick tips on crafting memorable keywords, using impactful visuals, and creating urgency to drive donations.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2025\/02\/MGFC-Marketing-Tips.pdf” url_new_window=”on” button_text=”Download” button_alignment=”center” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_bg_color=”#F6F6F6″ button_border_color=”#373A3D” button_border_radius=”6px” button_icon=”5||divi||400″ custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/vimeo.com\/1161516948″ url_new_window=”on” button_text=”Watch Video” button_alignment=”center” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_bg_color=”#F6F6F6″ button_border_color=”#373A3D” button_border_radius=”6px” button_icon=”5||divi||400″ custom_margin=”||20px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_speed_curve=”ease-out” box_shadow_style=”preset3″ box_shadow_vertical=”2px” box_shadow_blur=”15px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2025\/03\/Seasonal-spike-calendar.png” alt=”Seasonal spike calendar” title_text=”Seasonal spike calendar” url=”https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2026\/01\/MGFC-2026-Seasonal-Spike-Calendar.pdf” url_new_window=”on” _builder_version=”4.17.6″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” width=”90%” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

Seasonal Spike Calendar<\/a><\/h2>\n

Identify key moments throughout the year, align your campaigns, and prepare ahead for events like Pride Month. Get tips for engaging sponsors, building strategies, and activating donors effectively.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2026\/01\/MGFC-2026-Seasonal-Spike-Calendar.pdf” url_new_window=”on” button_text=”Download” button_alignment=”center” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_bg_color=”#F6F6F6″ button_border_color=”#373A3D” button_border_radius=”6px” button_icon=”5||divi||400″ custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/vimeo.com\/1164113062″ url_new_window=”on” button_text=”Watch Video” button_alignment=”center” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_bg_color=”#F6F6F6″ button_border_color=”#373A3D” button_border_radius=”6px” button_icon=”5||divi||400″ custom_margin=”||20px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_speed_curve=”ease-out” box_shadow_style=”preset3″ box_shadow_vertical=”2px” box_shadow_blur=”15px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2025\/03\/Fundraising-formula-event-recording.png” alt=”Fundraising formula event recording” title_text=”Fundraising formula event recording” url=”https:\/\/vimeo.com\/1012536625″ url_new_window=”on” _builder_version=”4.17.6″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” width=”90%” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

Fundraising Formula Event Recording<\/a><\/h2>\n

[43-min video]<\/strong> Discover how to master text-to-donate fundraising from top industry experts and children\u2019s charity managers. Get valuable insights, proven strategies, and practical tips to elevate your impact.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/vimeo.com\/1012536625″ url_new_window=”on” button_text=”Watch Video” button_alignment=”center” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_bg_color=”#F6F6F6″ button_border_color=”#373A3D” button_border_radius=”6px” button_icon=”5||divi||400″ custom_margin=”||20px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_sidebar orientation=”right” area=”sidebar-1″ _builder_version=”4.17.6″ sticky_position=”top” sticky_offset_top=”20px” sticky_limit_bottom=”row” motion_trigger_start=”top” sticky_position_tablet=”top” sticky_position_phone=”none” sticky_position_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.17.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” disabled_on=”on|on|off” _builder_version=”4.17.6″ height=”40px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”off” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.17.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}” width__hover_enabled=”off|desktop”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_speed_curve=”ease-out” box_shadow_style=”preset3″ box_shadow_vertical=”2px” box_shadow_blur=”15px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2025\/03\/3-keys-to-a-successful-campaign.png” alt=”3 keys to a successful campaign” title_text=”3 keys to a successful campaign” url=”https:\/\/vimeo.com\/1055254914″ url_new_window=”on” _builder_version=”4.17.6″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” width=”90%” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

Keys to a Successful Campaign<\/a><\/h2>\n

[3-min video]<\/strong> Andrew and Caitlin discuss three essential strategies to maximize the success of text-to-donate campaigns.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/vimeo.com\/1055254914″ url_new_window=”on” button_text=”Watch Video” button_alignment=”center” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_bg_color=”#F6F6F6″ button_border_color=”#373A3D” button_border_radius=”6px” button_icon=”5||divi||400″ custom_margin=”||20px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_speed_curve=”ease-out” box_shadow_style=”preset3″ box_shadow_vertical=”2px” box_shadow_blur=”15px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2026\/02\/Smart-Tactics-for-Real-Donor-Impact.png” alt=”Smart Tactics for Real Donor Impact” title_text=”Smart Tactics for Real Donor Impact” url=”https:\/\/vimeo.com\/1163641379″ url_new_window=”on” _builder_version=”4.17.6″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” width=”90%” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

Smart Tactics for Real Donor Impact<\/a><\/h2>\n

[3-min video]<\/strong> In this video, we share practical ideas like adding QR codes to donation bins, clearly communicating that 100% of donations go directly to your cause, and using sub keywords to give donors more control over where their gift goes.<\/p>\n

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Driving Donor Stewardship Live Event Recording<\/a><\/h2>\n

[29-min video]<\/strong> Custom follow-up messages give charities a simple, meaningful way to stay connected with donors. From a quick thank-you, to inviting a second gift, to offering the chance to join your newsletter or opt into monthly giving, these small touchpoints can make supporters feel seen, valued, and closer to your cause.<\/p>\n

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End-of-Year Fundraising Live Event Recording<\/a><\/h2>\n

[58-min video]<\/strong> The last quarter of the year is a critical time for donor engagement, and mobile giving offers a fast, flexible way to maximize campaign results. Whether you\u2019re just starting out or refining your Q4 strategy, this session will equip you with trusted tools and creative approaches to make your campaign stand out.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/vimeo.com\/1113323780″ url_new_window=”on” button_text=”Watch Video” button_alignment=”center” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_bg_color=”#F6F6F6″ button_border_color=”#373A3D” button_border_radius=”6px” button_icon=”5||divi||400″ custom_margin=”||20px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.6″ custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_speed_curve=”ease-out” box_shadow_style=”preset3″ box_shadow_vertical=”2px” box_shadow_blur=”15px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2026\/04\/QR-Codes.png” alt=”QR Codes” title_text=”QR Codes” url=”https:\/\/vimeo.com\/1179006483″ url_new_window=”on” _builder_version=”4.17.6″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” width=”90%” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

QR Codes<\/a><\/h2>\n

[1-min video]<\/strong> Learn how QR codes can turn everyday moments into simple, seamless donations, with practical ways to use them across food banks, schools, community events, and public spaces.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/vimeo.com\/1179006483″ url_new_window=”on” button_text=”Watch Video” button_alignment=”center” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_bg_color=”#F6F6F6″ button_border_color=”#373A3D” button_border_radius=”6px” button_icon=”5||divi||400″ custom_margin=”||20px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.6″ custom_padding=”||||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_speed_curve=”ease-out” box_shadow_style=”preset3″ box_shadow_vertical=”2px” box_shadow_blur=”15px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mobilegiving.ca\/wp-content\/uploads\/2026\/04\/Emojis.png” alt=”Emojis” title_text=”Emojis” url=”https:\/\/vimeo.com\/1178978258″ url_new_window=”on” _builder_version=”4.17.6″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” width=”90%” module_alignment=”center” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Emojis<\/a><\/h2>\n

[1-min video]<\/strong> Discover how Canadian charities can turn everyday symbols into simple, memorable calls-to-action using emoji-powered text-to-donate campaigns that make giving easy and engaging.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/vimeo.com\/1178978258″ url_new_window=”on” button_text=”Watch Video” button_alignment=”center” _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_bg_color=”#F6F6F6″ button_border_color=”#373A3D” button_border_radius=”6px” button_icon=”5||divi||400″ custom_margin=”||20px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”sectionPageFooter” _builder_version=”4.2.2″ background_color=”#737a80″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_module=”363″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”FOOTER TITLE ENGLISH” module_class=”footerTitle” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Supporting Partners<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”FOOTER TITLE FRENCH” module_class=”footerTitleFR” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Partenaires parraineurs<\/p>\n

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Marketing Tips Checklist Boost your text-to-donate campaign with our Marketing Tips Checklist! Get quick tips on crafting memorable keywords, using impactful visuals, and creating urgency to drive donations.Seasonal Spike Calendar Identify key moments throughout the year, align your campaigns, and prepare ahead for events like Pride Month. Get tips for engaging sponsors, building strategies, and […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":3816,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/www.mobilegiving.ca\/en\/wp-json\/wp\/v2\/pages\/3911\/"}],"collection":[{"href":"https:\/\/www.mobilegiving.ca\/en\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/www.mobilegiving.ca\/en\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobilegiving.ca\/en\/wp-json\/wp\/v2\/users\/6\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobilegiving.ca\/en\/wp-json\/wp\/v2\/comments\/?post=3911"}],"version-history":[{"count":20,"href":"https:\/\/www.mobilegiving.ca\/en\/wp-json\/wp\/v2\/pages\/3911\/revisions\/"}],"predecessor-version":[{"id":4948,"href":"https:\/\/www.mobilegiving.ca\/en\/wp-json\/wp\/v2\/pages\/3911\/revisions\/4948\/"}],"up":[{"embeddable":true,"href":"https:\/\/www.mobilegiving.ca\/en\/wp-json\/wp\/v2\/pages\/3816\/"}],"wp:attachment":[{"href":"https:\/\/www.mobilegiving.ca\/en\/wp-json\/wp\/v2\/media\/?parent=3911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}